Selling Color in a White World
Please answer this call from Elizabeth Bluemle, bookseller and blogger at Publishers Weekly, for input on how to "sell color in a white world."
At the New England Independent Booksellers Association trade show next week, the Children’s Bookselling Advisory Council is holding a panel discussion on this topic. I’d love for booksellers, authors, publishers and editors, sales reps and publicists to attend and share their successful strategies for getting past reluctant or stymied gatekeepers and reaching across color lines to share wonderful, diverse books with kids. I’ll be posting a follow-up in ShelfTalker after the panel. Here’s the description:
Friday, October 1, 10:15-11:45 am
Multicultural Kids Books: Selling Color in a White World
We all want to support and sell wonderful multicultural books, but many of us live in areas with fairly homogenous populations. How do we get past unconscious color barriers, both our own and our customers’, and put great books featuring characters of all colors in the hands of children? Participants will leave with helpful resources, including sample booktalks, tips for successful conversations with hesitant customers, resources for meeting the needs of multiracial families in your neighborhood, a list of helpful websites, and an annotated bibliography of great multicultural books by age. Panelists will include bookseller Elizabeth Bluemle (The Flying Pig Bookstore, Shelburne, Vt.), author Mitali Perkins, Stacy Whitman (Editorial Director of Tu Publishing), and Karen Lotz (President and Publisher of Candlewick Press).