Pajama Promotion: Ten Tips For Writers

As my book launches tomorrow (First Daughter: White House Rules), I've been doing my best to get ready from the comfort of my cozy study. For any writers out there, I want to share ten ways to spruce up your online presence in anticipation of a book release:
  1. Create a web page for your book to grab potential readers.

  2. Syndicate your blog(s) at Feedburner (bloggers should do this, too).

  3. Invest in an ad via Google Adwords (see mine below) and on Facebook -- make sure you pick keywords carefully.

  4. Use AddThis to put social networking buttons at the bottom of every post.

  5. Generate a Facebook Page for the novel.

  6. Create a widget at Springwidgets to display your blog on your MySpace page, the sidebar of other blogs (note my sparrowblog content to the right) and/or on your website.

  7. Import your blog(s) into so that the content shows up for all your titles.

  8. Create a widget featuring your book(s) at Adaptive Blue for your sidebars -- see mine as an example to the right.

  9. Set up Google Blog Alerts with keywords related to your novel and write a two-sentence blurb that you can cut, paste, and personalize on a blog post dealing with those keywords, like I did over at the Los Angeles Times and at MSNBC.

  10. Make a book trailer (see mine below) using Animoto, Jumpcut, Quicktime Pro, or Apple iMovie and upload it to YouTube, Google Video, Facebook, and MySpace TV.
I know everybody might not be as geekily inclined as myself but some of these things are so easy even a purely right-brained person can do them.  And they're all free, except the ads, which can cost a lot or a little, depending on your budget. Oh, and you have to pay for Quicktime Pro or iMovie but Animoto and Jumpcut are free.

At the very least, get yourself to MySpace and Facebook and sign up right now. Then come to my session on Pajama Promotion for Dummies at the New England Society of Writers and Illustrators Conference on April 12, 2008, where I'll explain how to do these things and more.

My Google Ad

Check out two fast and funny 
tween novels by Mitali Perkins 

Book Teaser / First Daughter White House Rules


Little Willow said…
Happy release day, Sparrow & Mitali!
MotherReader said…
These are great suggestions. Happy Book Release Day!

(My daughter is hoarding the copy you gave me. She's enjoying it, when hasn't lost it under all the mess in her room.)
Karen H Whiting said…
Thanks for sharing your promo blog with the View. For those who need time to promote I b;log about time management for marketing every week on the CAN blog ( where many authors share their marketing expertise.

Karen H Whiting
Secrets of Success for Women: TIME
Followed the link from your post to the CW-Biz list - great tips Mitali and thanks for sharing - hope the launch went really well and that the promotion is a roaring success!
Fraser said…
Hi Mitali,

Thanks so much for including us in the list! We're happy to be able to help so many authors promote their work across the web :)

If anyone wants a widget set up for them please drop me a line - they're free. fraser[dot]kelton [at] gmail[dot]com


Jessica Kennedy said…
thanks for the list. I'm off to educate myself on the vocabulary. I don't know what a lot of it is, but I'm happy to know I need to know. I'll mention this blog entry on mine.
Jessica Kennedy
The Differently-Abled Writer
Katia said…
Thank you very much for this, Mitali. My first picture book is coming out in May, and I know so little about all this. I will mention your entry on my blog. And congratulations on the release of your book.
here said…
Great post. Really appreciate your work.