Catherine Stellin, Vice President of marketing and trends at the research firm Youth Intelligence, said many young adults, maybe surprisingly to some, are overwhelmingly optimistic and aspire to the ideals of traditional family values. "Being sappy is not that bad," Stellin said. "Young adults particularly appreciate honesty and consistency."As if this is new? Hey, I was thrilled when an adult reviewer of Monsoon Summer wrote that Jazz's "loving, altruistic, multiethnic family is a bit idealized." I write for teens.
Thursday, July 14, 2005
Alex Woodson of the Hollywood Reporter covered a recent marketing-to-teens conference: